Case Study

Stahl Firepit

Services: SEO, SEM, Research & Analytics

The Stahl Firepit was designed with simple functionality and timeless beauty in mind. Made from hand-selected hot rolled steel, the natural aging process informs the character of their steel firepit. Stahl Firepits not only look better with age; they last a lifetime.


The Challenge

Stahl Firepit approached Good & Gold to work on a 360-degree marketing plan designed to double sales, boost branding, and establish marketing fundamentals as a platform for growth.

Our Solution

In response to Stahl’s needs, Good & Gold built a strong SEO foundation, a customized paid media program, and implemented a strategic approach to social media and email marketing. After a full technical audit of their website, we made numerous SEO optimizations and improvements. We reworked metadata and content while fixing technical issues to make the site more optimized for search.

Results

  • 39% increase in organic search traffic

  • Overall return on ad spend (ROAS) of 292%

  • 350% increased in online direct sales