Research & Analytics
It’s hard to know which direction to head in without a roadmap, so we’re pleased to offer strategic planning and research services to help you navigate the options and reach your desired destination in the most efficient and effective way possible. With our combined 30 years of industry experience, we can point you in the right direction.
Good & Gold can provide a full-service audit for your business, and offer consistent guidance on your marketing strategy. Is your site attracting enough leads? Is your website ranking well on Google? Are you monetizing your current customer base? Are you engaging well on social media? Most importantly, is your current marketing plan paying off?
Good & Gold can conduct small or large-scale analyses of your business, digging into any individual or set of platforms or questions you may have.
First, we’ll analyze all of your current systems, platforms, processes, and strategies. Next, we’ll offer recommendations based on industry best practices, with a marketing and sales plan tailored to your business goals. This will often include:
- Review of all your current owned, earned, and paid channels
- Review of your general strategy and tactics, with concrete, actionable suggestions
- Review of your entire sales funnel process, including how and where you sell, and how you are leveraging your offers
- Assistance in picking or revising your current marketing and sales tech stacks
Are your analytics working for you? Are you hitting your metrics? Do you know what your metrics should be? Our team can help set you up on most analytics platforms, think through and build out reporting systems for you and your team, and ensure you’re tracking all the right metrics for your business.
Analytics Set-Up & Management
Our full-service packages are available for Google Analytics, AdWords, Facebook, and most other major platforms, and include:
- Set-up and/or review
- KPI setting
- Technical fixes
- Dashboard development
- Conversion tracking
- Regular reporting and analysis
Once we’ve established the gaps and specifics of your current marketing strategy, we will submit a proposed plan for closing those gaps and leveling up your digital marketing program, along with an actionable timeline with a sequence of regular check-ins to review progress. Meanwhile, our analytics team will help you identify what to measure, how to measure it, and the best way to keep on top of actionable takeaways.
To fine-tune your marketing strategy and receive actionable intelligence on your efforts...
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