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Paid Media

 

Good & Gold provides full-service digital media planning, including Search Engine Marketing, Remarketing, and Paid Social Marketing. Regardless of your business, we can help you efficiently generate leads from the web and social media.

 

sem and Remarketing

Good & Gold, a Certified Google Partner, offers highly effective full-service Search Engine Marketing (SEM) and Remarketing help to companies of all sizes in any industry.

Search Engine Marketing and Remarketing encompass much of the paid advertising landscape, including the following:

  • Paid search advertising through Google Ads and BingAds

  • Display and Remarketing through the Google Display Network, Facebook, AdRoll, Criteo, Steelhouse, etc.

  • Video ads through YouTube and the Google Network

  • Google Shopping campaigns

  • Dynamic Remarketing campaigns

Campaign Set-Up

We will help you target your audience with confidence, providing you with the most expansive reach, impact, and competitive edge for your budget. Our strategy covers all facets of paid digital media, including:

  • Discovery and strategy

  • Platform set-up/clean-up

  • Keywords and targeting

  • Copywriting

  • Design (upon request)

  • Conversion tracking

  • Ongoing service, optimization, and reporting

Ongoing Paid Media Management

Carefully monitoring performance and fine-tuning our campaigns allows us to save our clients money and provide the strongest, most relevant results. Our team monitors accounts regularly in order to find optimization opportunities and adjust budgets. Our approach to paid media management includes:

  • Thoughtful budget management

  • Sophisticated bidding strategies

  • Conversion/sales analysis

  • Informed advertising content

  • A/B testing

  • Audience segmentation

  • Negative keyword management

  • Product launches & promotions

  • Consistent analysis and 100% transparency

Paid Social Marketing

A well-executed organic social media strategy is necessary, but won't provide you with the reach necessary to create significant impact. Good & Gold can help transform your social media presence with a paid strategy, driving returns for your business and multiplying interactions on Facebook, Instagram, Pinterest, LinkedIn, Twitter, and more.

Campaign Set-Up

We will help you develop and run your paid social campaigns effectively, providing you with the most expansive reach, impact, and competitive edge for your budget. Our strategy covers all facets of social media:

  • Discovery and strategy

  • Platform set-up/clean-up

  • Audience targeting

  • Conversion tracking

  • Design and copywriting

  • Ongoing service, optimization, and reporting

Ongoing Paid Social Management

For ongoing social media campaigns, we carefully monitor performance, find opportunities for optimization, and quickly adjust budgets as needed, providing a strong ROI and results that are relevant to your business. Our ongoing approach to paid social includes:

  • Thoughtful budget management

  • Sophisticated targeting strategies

  • Conversion/sales analysis

  • A/B testing

  • Audience segmentation

  • Product launches & promotions

  • Consistent analysis and 100% transparency

Getting Started

Our paid media pros will meet with your team, review your current paid strategies and content, and create actionable plans for moving forward seamlessly.

 

To get started with the right paid media strategy and expand your social media presence...

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