Search Marketing

Good & Gold provides full-service search marketing solutions, including paid (SEM), organic (SEO), and local search. We hold multiple AdWords certifications, years of experience in search marketing, and a keen understanding of how businesses differ in their goals and necessary strategies. We’ve run search campaigns for everything from luxury brands to professional services to mobile apps and everything in between. If you’re looking to be found, you’ve come to the right place.

Good & Gold holds Google Certifications in the following SEM-related areas:

  • AdWords Fundamentals

  • AdWords Search

  • Google Analytics

Paid Search Engine Marketing (SEM) Set-Up

When building SEM campaigns, we focus our energy on the following:

  • Analysis & budget forecasting

  • Keyword research

  • Competitive analysis

  • Campaign structure optimization

  • Ad creative

Organic Search Engine Optimization (SEO) Set-Up

SEO can be a headache—the intricacies of keywords, link-backs, and metadata are as intimidating as they are essential for any business. Whether you’re a startup, a small local business, or an established brand, Good & Gold can help you set up an effective SEO foundation and ongoing strategy.

Our SEO Audit Package includes:

  • Technical audit and analysis

  • Technical fixes

  • Comprehensive set-up (including search consoles, site maps and reporting)

  • Content auditing and keyword strategy

  • Metadata and content fixes

Ongoing SEO Services

We also provide the following services on an ongoing basis:

  • Technical monitoring

  • Backlinking

  • Reporting

  • Content writing

  • Content implementation

Local SEO

Do you have a business that depends on local sales, clients, or foot traffic? We offer local search optimization packages just for you, with a focus on local directory submission, listing accuracy and management, and review monitoring. This set-up pushes your business listing information out to 100 directory platforms and allows for easy updating and editing.

Kickoff Meeting

Our team of professionals will gather everything we need to help you create an SEO strategy and an SEM budget, ensure technical soundness, put together a targeting strategy, and collect necessary creative assets to run successful search campaigns. 

Contact us to find out how Good & Gold helps companies get noticed through search marketing.