Case Study

Nicole Miller

Services: Paid Media, Research & Analytics

Based in New York City, Nicole Miller creates modern yet timeless designer fashion for women.


The Challenge

Nicole Miller approached Good & Gold with a need to scale their AdWords strategy while continuing to effectively drive sales with a positive return on investment.

Our Solution

We simplified and restructured Nicole Miller's AdWords account with a focus on high-performing campaigns. By taking a critical look at their individual ads, we took the axe to underperforming ads, streamlining their campaigns across the board.

Results

  • Efficiently scaled ad spend to 2x previous amount while maintaining ROI

  • Implemented a variety of new campaigns including dynamic product advertisements and long tail search terms