Services: Paid Media, Research & Analytics
Based in New York City, Nicole Miller creates modern yet timeless designer fashion for women.
Nicole Miller approached Good & Gold with a need to scale their AdWords strategy while continuing to effectively drive sales with a positive return on investment.
We simplified and restructured Nicole Miller's AdWords account with a focus on high-performing campaigns. By taking a critical look at their individual ads, we took the axe to underperforming ads, streamlining their campaigns across the board.
Efficiently scaled ad spend to 2x previous amount while maintaining ROI
Implemented a variety of new campaigns including dynamic product advertisements and long tail search terms