Media Planning & Buying

Good & Gold offers intellectual media planning and management, providing an integrated marketing strategy for your business.

Where should you be spending your media dollars? And how should you measure your results? With a massive influx in new media options—and the increased complexity of those options—planning and buying can be daunting. We’re here to help, with a highly effective full-service media planning package focused on paid digital media.

In addition to SEM certifications*, Good & Gold holds Google Certifications in the following areas:

  • AdWords/GDN Display

  • AdWords Video

  • Google Analytics

*Looking for help with SEM (AdWords Search, BingAds, etc.)? Check out our Search Marketing services.

Paid digital media encompasses all paid advertising online, which includes the following:

  • Display & remarketing through the Google Display Network, Facebook, AdRoll, Criteo, Steelhouse, etc

  • Video ads through YouTube and the Google Network

  • Social media advertising (Facebook, Twitter, Pinterest, LinkedIn, Instagram, etc.)

  • Google Shopping campaigns

  • Dynamic Remarketing campaigns

  • Mobile app install campaigns

Paid Media Set Up

With our team’s robust background in all sides of media, including traditional buying, selling, and programmatic purchasing, Good & Gold will help you target your audience with confidence, providing you with the most expansive reach, impact, and competitive edge for your budget. Our strategy covers all facets of paid digital media:

  • Discovery and strategy

  • Platform set-up/clean-up

  • Keywords and targeting

  • Ongoing service, optimization, and reporting

  • Copywriting (upon request)

  • Design (upon request)

Ongoing Paid Media Management

Carefully monitoring performance and fine-tuning our campaigns allows us to save our clients money and provide the strongest, most relevant results for their campaigns. Our team accesses accounts daily in order to find optimization opportunities and adjust budgets. Good & Gold’s approach to paid media management includes:

  • Daily budget management

  • Sophisticated bidding strategies

  • Conversion/sales analysis

  • Thoughtful ad content

  • A/B testing

  • Audience segmentation

  • Negative keyword management

  • Product launches & promotions

  • Consistent analysis and 100% transparency

Kickoff Meeting

Our experts will help you establish a budget, strategy, and execution plan for digital and traditional paid media campaigns. 

Contact us to get started with the right paid media strategy for your business.