Case Study

Farm to Fit

Services: E-Mail Marketing, Paid Media, SEO

Farm to Fit is a meal delivery service based out of Portland, Oregon. Their team of chefs prepare healthy, ready-to-eat meal plans from fresh, local products and deliver them right to your door every week.


Paid Media

The Challenge

Farm To Fit has long worked with Good & Gold on a number of digital marketing channels including search marketing and social marketing. In early 2018, we overhauled our paid media campaigns across the board with a goal of exceeding a 400% RoAS (Return on Ad Spend).

The Solution

By implementing tighter targeting, undertaking significant keyword research, and revising ad copy across Farm to Fit’s account, we were able to meet and exceed our goal within just three months.

Results

  • 70% overall increase in revenue

  • Increased RoAS from 278% to 491%

  • 45% reduction in Cost Per Acquisition (CPA)

  • 47% increased in conversions


Email Marketing & Social Media

The Challenge

Farm to Fit was struggling with its e-mail marketing efforts, and needed help focusing its efforts to drive engagement, boost revenue, and recover lost customers. The company also needed to develop and implement a clear social media strategy aimed at engaging current customers and attracting potential customers.

Our Solution

Good & Gold developed an ongoing content strategy, implemented a clear A/B testing plan, and designed fresh e-mail templates focused on vibrant photography and clear calls to action as part of an overhaul of Farm to Fit’s e-mail marketing channel. We also developed an approach to social media built on that same vibrant photography paired with voice-driven, succinct copy and strategic community management.

Results

  • 29% average Open Rate (industry average: 16.72%)

  • 3% average Click-Through Rate (industry average: 2.3%)

  • 264% increase in overall social engagement

  • 115% increase in followers on Instagram

  • 24% increase in followers on Facebook