Case Study

Farm to Fit

Services: E-Mail Marketing, Paid Media, SEO

Farm to Fit is a meal delivery service based out of Portland, Oregon. Their team of chefs prepare healthy, ready-to-eat meal plans from fresh, local products and deliver them right to your door every week.

The Challenge

Farm to Fit was struggling with its e-mail marketing efforts, and needed help focusing its efforts to drive engagement, boost revenue, and recover lost customers. The company also needed to develop and implement a clear social media strategy aimed at engaging current customers and attracting potential customers.

Our Solution

Good & Gold developed an ongoing content strategy, implemented a clear A/B testing plan, and designed fresh e-mail templates focused on vibrant photography and clear calls to action as part of an overhaul of Farm to Fit’s e-mail marketing channel. We also developed an approach to social media built on that same vibrant photography paired with voice-driven, succinct copy and strategic community management.


  • 29% average Open Rate (industry average: 16.72%)

  • 3% average Click-Through Rate (industry average: 2.3%)

  • 264% increase in overall social engagement

  • 115% increase in followers on Instagram

  • 24% increase in followers on Facebook