Case Study

Brooklyn Slate

Services: Paid Media (SEM)

Sourcing from a family-owned quarry in upstate New York, Brooklyn Slate handcrafts beautiful, natural slate cheese boards. Each board makes for a unique, high-quality, durable backdrop for cheese and charcuterie and is ideal for entertaining.

The Challenge

Brooklyn Slate approached Good & Gold seeking assistance with their holiday ad spend. They wanted a strategic paid media plan for the heavy shopping and gift-giving months of November and December in order to boost their organic presence following positive press.

The Solution

We restructured Brooklyn Slateā€™s AdWords and Google Shopping accounts to optimize for success over the busy holidays in a way that would be sustainable going forward into slower months and simple enough for the company to take over management.


  • 640% ROAS (return on ad spend)

  • 61% decrease in Cost Per Acquisition

  • 65% increase in revenue (versus last holiday promotion run in AdWords)

  • 4% increase in Conversions / Period

  • 5.6% increase in Value Per Conversion / Period