Good & Gold's marketing blog features digital marketing tips on SEO, E-Mail Marketing, Paid Digital Media, Content Marketing, Web Analytics, and more for growing businesses. Follow along!
If your business sells products and you’re wondering if you should add dynamic display ads (sometimes known as Dynamic Product Ads or DPAs) into your digital marketing rotation, the answer is a resounding “yes!”
Key takeaways from digital marketing conferences we've recently attended.
A video guide to setting up conversion tracking through Google Analytics in Squarespace.
For businesses that serve a specific geographical market, Local SEO is a crucial piece of the search marketing puzzle.
Since its introduction in 2012, Google Shopping has rapidly become the single most effective way to sell retail products via paid search.
With paid media, you can accomplish a highly successful campaign at a low cost, while measuring results more precisely.
What's the point of SEO? Why should you do it and more importantly; how should you measure success?
Oftentimes the most effective unpaid (or, in marketing parlance, owned) channel for our clients is not necessarily SEO or even social media, but e-mail marketing.
Why should you set up Google Analytics for your website? And how can you do it?
Because a solid SEO strategy is essential to every business, we've got five simple tips to get you started.
You’ve got a great idea. You may even have a product ready to sell. But there’s just one problem: What are you going to call yourself?
Here are five ideas for great newsletter content, whether as automated nurture content, one-off e-mails, or a standard newsletter format.
So you’re about to send out an e-mail or launch a new piece of content. Here are some tips on how to ensure success with CTAs.
E-Mail Marketing is a powerful owned marketing channel. What marketing automation platform is right for you?