Case Study

Biwa

Services: Paid Social (Facebook/Instagram)

If you live in Portland, Oregon, Biwa needs no introduction. This stylish yet cozy Japanese restaurant and bar is an iconic spot for piping hot bowls of ramen, Japanese-style salads, fried chicken, bento, and their world famous burger with kimchi mayo and pork belly.


The Challenge

Biwa approached Good & Gold in the hopes of engaging more with local customers to become the “go-to neighborhood spot” for Japanese classics with a twist. Through paid media efforts, they wanted to draw in additional customers for their dine-in, delivery, and take-out options.

The Solution

We created and implemented new campaigns for Facebook and Instagram that focused on heavily localized targeting, highlighting Biwa’s most popular menu items, and specialized dietary options including gluten-free and vegan dishes.

Results

  • 23% Engagement Rate

  • 2.6% CTR on Click-Based campaigns (vs. 0.9% Industry Benchmark)