Services: Paid Social (Facebook/Instagram)
If you live in Portland, Oregon, Biwa needs no introduction. This stylish yet cozy Japanese restaurant and bar is an iconic spot for piping hot bowls of ramen, Japanese-style salads, fried chicken, bento, and their world famous burger with kimchi mayo and pork belly.
Biwa approached Good & Gold in the hopes of engaging more with local customers to become the “go-to neighborhood spot” for Japanese classics with a twist. Through paid media efforts, they wanted to draw in additional customers for their dine-in, delivery, and take-out options.
We created and implemented new campaigns for Facebook and Instagram that focused on heavily localized targeting, highlighting Biwa’s most popular menu items, and specialized dietary options including gluten-free and vegan dishes.
23% Engagement Rate
2.6% CTR on Click-Based campaigns (vs. 0.9% Industry Benchmark)