Marketing Strategy

We know that it’s often hard to know which way you should be going without a roadmap. One of the hardest parts of a marketer’s job, after all, is allocating resources and setting expectations. We’re pleased to offer strategic planning services to help you navigate the options and reach your desired destination in the most efficient and effective way possible.

Good & Gold can provide a full-service audit for your business, and offer consistent guidance on your marketing strategy. Is your site getting enough leads? Is your website ranking well on Google? Are you monetizing your current customer base? Are you engaging well on social media? Most importantly, is your current marketing plan paying off?

Discovery

As a first step, we will dig into all of your current systems, processes, and strategies, and offer recommendations based on industry best practices, with a marketing plan tailored to your business goals. This will often include:

  • Review of all your current owned, earned, and paid channels including:
    • E-Mail Marketing
    • Paid Media
    • Search Marketing
    • Social Marketing
  • Review of your general strategy and tactics, with concrete, actionable suggestions coming out of brainstorms and reviews.

  • Review of your entire sales funnel process, including how and where you sell, and how you are leveraging your offers.

  • Assistance in picking or revising your current marketing and sales tech stacks

Kickoff Meeting

Once we’ve established the gaps and specifics of your current marketing strategy, we will submit a proposed plan for closing those gaps and getting your digital marketing up to speed, along with an actionable timeline with a sequence of regular check-in meetings.

Contact us now to build a marketing strategy that meets your needs and budget!